We are The Long Confidence

The Long Confidence is a small furniture and homegoods studio based in Berkeley, California. We are a process based studio, focused on making contemporary heirlooms driven by quality and curiosity. Our products use a mixture of traditional and contemporary construction methods designed for a lifetime of use.

Rafi Ajl

After 22 winters on the east coast, Rafi made his escape. Following a love of all that is wild, he settled into Northern California, where he has made his home and practice. Rafi has been making and taking apart things as long as he can remember, learning to sew first from his artist mother, broadening ultimately to landscapes, bicycles, houses, and furniture and quality goods for the home.


Take a look at our work, and either give Rafi a call ︎︎︎ 9179747646 or send us an email ︎︎︎ rafi@thelongconfidence.com. We can provide a quote, and talk about specifics and customizations. After finalizing choices, we require a 50% deposit to secure your place in our queue, and start material sourcing and processing. Our deposits are non-refundable due to the nature of our work. We are generally on a 8–12 week lead time.


We are happy to extend custom sizing, material, and detail work, to a large degree, on all of our products. We are also excited about developing custom products for folks. Glassware and tabletop goods are some of our favorites, and we have designed special furniture pieces as well. Let us know what you are thinking about and looking for.


Our work is professionally crated and shipped anywhere and everywhere possible. We can offer white glove delivery as well. We can also personally deliver locally in the Bay Area.

Notes on Materials, Color, + Care


We primarily work in two domestically sourced FSC-compliant woods - white oak and walnut - for a large portion of our furniture. That said, we are happy to extend custom material and finish options to our clients on all of our products, so please get in touch. Our slabs come from our relationships with sawyers, allowing us to deliver incredibly special pieces to our clients. For full care instructions, please find our care sheet below.

︎︎︎ Wood + Color | Tear Sheet
︎︎︎ Wood + Color | Care Sheet

Color + Finish

We offer three colors harnessing the innate qualities of our wood.

NATURAL: Standard is our natural finish, a no VOC hard-wax oil that is beautiful and durable, that allows the natural character of the wood to shine through.

LIGHTENED: Our lightened finish is a labor intensive process that removes some of the color of the wood, and is protected by the same hard-wax oil for surface quality and durability.

EBONIZED: Our ebonized finish is made in-house, and is a labor-intensive natural process for blackening wood using the natural tannins of the material. This dark finish has some transparency, so you can enjoy the character of the material. It is protected by the same hard-wax oil for surface quality and durability.

︎︎︎ Wood + Color | Tear Sheet


Bronze is the primary complimentary metal we work with. We have a variety of surface treatments and patina’s that we offer, focusing on natural bronze, dirty bronze, and silver nitrate patina. We are happy to explore other possibilities as well.

Planting A Forest

We have partnered with the National Forest Foundation, a non-profit, and with every piece of furniture purchased from The Long Con, we plant 10 trees in a National Forest in need of reforestation. Our relationship with the natural world is one of give and take, of resource management and of wildness. Our work removes trees from nature, and we are doing our part to put them back. We must think and act as best as possible, seek the highest quality answer, and activate the change that we wish to see in the world around us.